Dealstorming : The Secret Weapon That Can Solve Your Toughest Sales Challenges read online book DOC, MOBI, TXT
9781591848219 English 1591848210 No Marketing Blurb, Sales genius is a team sport. As a B2B sales leader, you know that by Murphy's Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones--the last thing you need when millions of dollars are on the line. "Dealstorming" is Tim Sanders's term for a structured, scalable, repeatable process that can break through any sales deadlock. He calls it "a Swiss Army knife for today's toughest sales challenges." It fixes the broken parts of the brainstorming process and reinvigorates account management for today's increasingly complicated sales environment. Dealstorming drives sales innovation by combining the wisdom and creativity of everyone who has a stake in the sale. You may think you are applying teamwork to your challenges, but don't be so sure. There's a good chance you're operating inside a sales silo, not building a truly collaborative team across your whole company. The more disciplines you bring into the process, the more unlikely (but effective!) solutions the team can come up with. Sanders explains his seven-step Dealstorming process and shows how it has helped drive results for companies as diverse as Yahoo!, CareerBuilder, Regus, and Condé Nast. You'll learn how to get the right team on board for a new dealstorm, relative to the size of the sales opportunity and its degree of difficulty. The key is adding people from non-sales areas of your company, making them collaborators early in the process. That will help them own the execution and delivery after the deal is done. The book includes real world examples from major companies like Oracle and Skillsoft, along with problem finding exercises, innovation templates, and implementation strategies you can apply to your unique situation. It's based on Sanders' many years as a sales executive and consultant, personally leading dozens of sales collaboration projects. It also features the results of interviews with nearly two hundred B2B sales leaders at companies such as LinkedIn, Altera and Novell. The strategies laid out in Dealstorming have led to a stunning 70% average closing ratio for teams across all major industries, leading to game-changing deals and long-term B2B relationships. Now you can learn how to make dealstorming work for you., The bestselling author of Love Is the Killer App unveils a methodology that sales managers and account executives can use to solve their team's toughest problems by combining the wisdom and creativity of everyone who has a stake in the sale. "Dealstorming" is Tim Sanders's term for a scalable, repeatable process that any B2B sales team can use to find a breakthrough on a high-potential sales opportunity that has gotten bogged down at some point. By including every person in the organization who has a stake in the sale in the process, questioning existing assumptions, and channeling the collective experience of the group, sales teams will uncover creative solutions to move along the deal that would be impossible otherwise. In Sanders's experience as a sales executive and consultant, utilizing this process has led to a stunning 70 percent close ratio. Take, for example, the way Alyssa Wichman of CareerBuilder used dealstorming to break a deadlock with staffing firm Allegis. When she found out that Allegis was sponsoring a golf tournament to raise money for their favorite nonprofit, she and her team sat down to come up with ways to meet the Allegis executives there, going so far as to take over manning a beer cart on the course to speak with the execs on the ninth hole. They were impressed she'd gone to such lengths to have a few minutes with them, so they agreed to a meeting the following week. She brought cupcakes to the meeting, purposely not bringing enough for all the attendees. As the lucky ones nibbled away, she explained that the cupcakes represented human-resource allocation at one of their clients, and in this case, there was a shortfall. This situation is what CareerBuilder could help them avoid in the future. The tactic had a visceral impact on everyone--especially those who didn't get a cupcake. Within just a few months, the biggest deal in Career Builder's history was struck. Though she's certainly smart and inspired, Alyssa didn't plan and execute her Allegis approach by herself. In reality, the CareerBuilder sales and operations teams had come together using collaboration and innovation to move the deal along. Sanders explains how dealstorming works to break a deal deadlock, how to organize a successful dealstorming session, and how to use your results to move a client to the next stage of the sales cycle. Sanders combines narratives and examples from real dealstorming events with prescriptive advice for sales managers and account executives.
9781591848219 English 1591848210 No Marketing Blurb, Sales genius is a team sport. As a B2B sales leader, you know that by Murphy's Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones--the last thing you need when millions of dollars are on the line. "Dealstorming" is Tim Sanders's term for a structured, scalable, repeatable process that can break through any sales deadlock. He calls it "a Swiss Army knife for today's toughest sales challenges." It fixes the broken parts of the brainstorming process and reinvigorates account management for today's increasingly complicated sales environment. Dealstorming drives sales innovation by combining the wisdom and creativity of everyone who has a stake in the sale. You may think you are applying teamwork to your challenges, but don't be so sure. There's a good chance you're operating inside a sales silo, not building a truly collaborative team across your whole company. The more disciplines you bring into the process, the more unlikely (but effective!) solutions the team can come up with. Sanders explains his seven-step Dealstorming process and shows how it has helped drive results for companies as diverse as Yahoo!, CareerBuilder, Regus, and Condé Nast. You'll learn how to get the right team on board for a new dealstorm, relative to the size of the sales opportunity and its degree of difficulty. The key is adding people from non-sales areas of your company, making them collaborators early in the process. That will help them own the execution and delivery after the deal is done. The book includes real world examples from major companies like Oracle and Skillsoft, along with problem finding exercises, innovation templates, and implementation strategies you can apply to your unique situation. It's based on Sanders' many years as a sales executive and consultant, personally leading dozens of sales collaboration projects. It also features the results of interviews with nearly two hundred B2B sales leaders at companies such as LinkedIn, Altera and Novell. The strategies laid out in Dealstorming have led to a stunning 70% average closing ratio for teams across all major industries, leading to game-changing deals and long-term B2B relationships. Now you can learn how to make dealstorming work for you., The bestselling author of Love Is the Killer App unveils a methodology that sales managers and account executives can use to solve their team's toughest problems by combining the wisdom and creativity of everyone who has a stake in the sale. "Dealstorming" is Tim Sanders's term for a scalable, repeatable process that any B2B sales team can use to find a breakthrough on a high-potential sales opportunity that has gotten bogged down at some point. By including every person in the organization who has a stake in the sale in the process, questioning existing assumptions, and channeling the collective experience of the group, sales teams will uncover creative solutions to move along the deal that would be impossible otherwise. In Sanders's experience as a sales executive and consultant, utilizing this process has led to a stunning 70 percent close ratio. Take, for example, the way Alyssa Wichman of CareerBuilder used dealstorming to break a deadlock with staffing firm Allegis. When she found out that Allegis was sponsoring a golf tournament to raise money for their favorite nonprofit, she and her team sat down to come up with ways to meet the Allegis executives there, going so far as to take over manning a beer cart on the course to speak with the execs on the ninth hole. They were impressed she'd gone to such lengths to have a few minutes with them, so they agreed to a meeting the following week. She brought cupcakes to the meeting, purposely not bringing enough for all the attendees. As the lucky ones nibbled away, she explained that the cupcakes represented human-resource allocation at one of their clients, and in this case, there was a shortfall. This situation is what CareerBuilder could help them avoid in the future. The tactic had a visceral impact on everyone--especially those who didn't get a cupcake. Within just a few months, the biggest deal in Career Builder's history was struck. Though she's certainly smart and inspired, Alyssa didn't plan and execute her Allegis approach by herself. In reality, the CareerBuilder sales and operations teams had come together using collaboration and innovation to move the deal along. Sanders explains how dealstorming works to break a deal deadlock, how to organize a successful dealstorming session, and how to use your results to move a client to the next stage of the sales cycle. Sanders combines narratives and examples from real dealstorming events with prescriptive advice for sales managers and account executives.